Elena Mathiou-Rose



Targeted Revenue Profit growth Digital Marketing Communications Innovation process improvement career management cv

Executive leader dedicated to catalyzing business growth and unlocking full potential, bringing strategic acumen and consistently exceeding targets across multiple industries (FMCG, OTC, Pharmaceuticals, Health, Beauty, Sports, Fashion, Luxury, FinTech, Insurance, HORECA). Their career spans key leadership roles: Partner at GuruServices.biz (launching startups, securing €5M in Erasmus+ funding), Commercial Director at Push Group, Senior Advisor at SECRET KEY (serving major Greek companies), Chief Growth Marketing Manager at PGM Trade, Chief Strategy Officer at Generation-Y (restructuring operations, leading 70+ team), Group Marketing Manager at Pyramis (launching product lines worth €750K, identifying €3.5M opportunities), Head of Customer Management at NN Group (transforming operations, saving €1M annually, generating €1.2M publicity), and Global Chief Brands Officer at Folli Follie (achieving +19.5% sales growth, +15.8% profit growth). Earlier experience includes executive positions at Wizzard, Heineken, Johnson & Johnson, Ellesse, and Procter & Gamble. Their expertise encompasses Business Development, Digital Marketing, Strategy, Portfolio Management, Customer Experience, and Applied AI. 

Education includes an MBA, MSc, and BA, complemented by specialized training in Design Thinking and Digital Marketing. Received multiple recognitions including Gold Martech (2024), AI & Data Management (2025), Gold Effie (2018, 2010), Gold Ermis (2009), and various retail and marketing excellence awards. They serve as an Official Trainer at the University of Athens, Steering Committee Member for Manager of the Year Awards, and VP of the Hellenic Institute of Marketing. Multi-lingual (Greek, English, French, German, Spanish, Italian) and recognized as an elite, inclusive leader who builds strong stakeholder relationships while delivering exceptional customer service.

Executive Leadership for Business Growth & Potential

A dedicated executive leader focused on catalyzing business growth and unlocking full potential through executive-level leadership, strategic acumen, and creative yet focused planning. Their track record includes consistently surpassing business targets year after year, with proven skills in commercial and new business development across B2B/B2C landscapes. A builder of business equity and reputation, driving top and bottom-line results in competitive markets by achieving sales and share growth through innovative business development, sales, and marketing plans.

With multi-industry expertise (FMCG, OTC, Pharmaceuticals, Health, Beauty, Sports, Fashion, Luxury, FinTech, Insurance, HORECA, Food & Beverages), longstanding international experience, and cross-functional proficiency in Marketing, Digital Marketing, Performance Marketing, Social Media Management, Strategy, Business Development, Commercial, E-commerce, Sales, Recruiting, Training, Coaching, and Applied AI.

An all-round business professional at senior Director level as well as Non-Exec Director with extensive experience in commercial and customer operations, strategy, marketing and finance, including P&L, budgets and Opex. Experience in both large multinationals as well as small/medium sized startups. A holistic and constructive thinker, with a passion for people and a sharp sense of humor.

Results orientated and creative win-win solution finder. A strong team player and leader who has created, developed and optimized organizational design as well as mentored key talent and challenged teams to perform at their full potential. With proven track record of success and results in arranging the chaos, defining business portfolio, organizational and Role/Responsibility overlaps. Giving direction, leading during uncertainty and creating/keeping alive the ‘dream’ for the business, sales and the team. Setting clear and always achieving or exceeding KPIs (for self and team). Reversing the course (personnel/team morale and business performance) wherever he has worked.

Targeted Revenue Profit growth Digital Marketing Communications Innovation process improvement career management cv

Jonathan Rose




Extensive experience in driving revenue growth at a country level through a structured, analytical approach and on-going tracking, regularly delivering 1-2ppts/year of incremental revenue growth.Product experience at P&G, Shell, Coca-Cola and Diageo, in local, regional and global roles.

Experience comprises primarily FMCG, including Non-Alcoholic Beverages, Alcoholic Beverages, Magazines, Personal care products, Paper products as well as internet provision/eCommerce and Information Technology. Omni Channel experience across Modern FMCG trade (Hypermarkets, supermarkets, discounters and fragmented trade), HO.RE.CA, wholesale and eCommerce. Geographically diverse, having lived and worked in developed, developing and emerging countries across Europe.Educated at Oxford University (MSc) and Manchester Business School (MBA).

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